The evolution of sales - adapting to the changing customer

Shifts in customer engagement preferences and buying dynamics has changed the way leaders think about how they go-to-market - and consequently the role of sales.

Over the last few decades, customers have become self-informed and discerning, forcing organisations to shift from a legacy relationship selling model, to a multi and then omni-channel engagement approach.

In order to succeed in this new digital first environment, the core role of sales must further evolve to become more customer and journey-centric, insight-led and progression-focussed.

Download this infographic for insights on how sales has evolved, shifts in market and buying dynamics and three prevailing sales models.