Stage 2 – Integrating Marketing & Sales Execution

Watch our video to discover the key steps involved in the second stage of digital go-to-market transformation, including:

• Designing the lead handover process between marketing and sales to adapt to a more dynamic buyer’s journey
• Introducing new operating models, capabilities and incentives to help deliver a more relevant customer experience
• Hardwiring technology-enabled execution to optimise and scale the new go-to-market engine