How to set up micro journeys: a behind-the-scenes tech share

While customer journey mapping is not a new concept for most organisations – many are still struggling to realise expected value from this process.

As leaders strive to achieve true customer-centricity, a more granular approach is required – and this often comes in the form of micro journeys!

At Blackdot, we believe that there’s no better way to grasp a concept, than to see it first-hand in the technology. Watch this webinar recording to take a look under the hood of Blackdot’s own marketing and sales engine, and explore:

  • What a micro journey is, and why they’re important
  • How we’ve set up a micro journey at Blackdot (tech share)
  • Key considerations when standing up micro journeys in the technology