Building The Future-Fit Marketing Function

COVID-19 has created an irreversible shift in customer engagement and channel preferences, forcing organisations to adapt. The marketing function has been front and centre of this change.


In many traditional industries, digital was once considered a peripheral embellishment on physical channels, however it has quickly become the primary way of engaging customers.

Those who previously relied of a mono-channel engagement approach, have had to undergo significant go-to-market and operating model change to pivot towards delivering a multi-channel and then omni-channel experience. Download this infographic to explore the capabilities you must invest in, that will ensure your marketing function is set up to drive ongoing customer and commercial outcomes.


For deeper insights on the evolution of marketing, and the depth and breadth of capabilities needed to progress from being product to journey-aligned, click here.