Media

The rapid speed of digital innovation continues to drive a need for fundamental change across all industries – including Media. Combining that with changing customer behaviours, and increased competitive tension – whereby technology players capture a greater share in digital advertising revenues – have created significant challenges for traditional Media business models.

To compete in this new environment, organisations must transform their go-to-market and operating model. Leveraging our deep sectoral experience, Blackdot can help drive an end-to-end strategy across people, process and technology to sharpen your competitive advantage, strengthen your brand, understand your priority customer segments, and identify new opportunities for revenue growth.

Common initiatives we help with:

Driving cost efficiency with a new operating model

Designing a more scalable and lower-cost marketing, sales and service operating model, without sacrificing effectiveness or CX

Minimise revenue leakage through process and platform transformation

Driving the change required to standardise and simplify your opportunity, booking, fulfilment, reporting, and billing processes and platforms

Shifting from traditional to digital lead generation

Identifying the strategy, people, process and technology elements required to define and drive your digital maturity transformation roadmap

Building the workforce of the future

Equipping leaders, managers and the frontline to operate effectively in a more digital and omni-channel environment

Success stories

Resources

Adapting to the Digitally Empowered B2B Buyer

Digital has changed fundamentally how B2B customers buy, bringing both opportunity and unprecedented complexity for marketing and sales organisations.

11 Jul 2016