Blackdot's highly successful 'Implementing Customer Transformation' summit

Attracting over 500 senior business leaders from a range of industries, Blackdot recently held the largest of their thought leadership breakfast events to date, ‘Implementing Customer Transformation’ in Sydney and Melbourne.

The session kicked-off with a plenary presentation exploring what it really takes to implement marketing, sales and service transformation in enterprise-level organisations.
James McKew, Group Sales & Marketing Director at SMC Pneumatics Australia also took to the stage to share a case study on harnessing growth opportunities in a shrinking market.
In addition to the core insights shared on the morning, there were also a number of special announcements made, including Blackdot’s formalised partnership with Salesforce and the winner of a $100K consulting package
Following the plenary session, attendees broke out into 3 practical workstreams, each featuring case studies by leading enterprises;
  • Designing a realistic future state
    • Rachel Stotter, Head of Sales, Goodman Fielder New Zealand
  • Building a culture of change leadership
    • Chris Willmott, Regional Head of Business Effectiveness Asia Pacific, Roche
  • What a fully-digitised marketing & sales engine looks like
    • Chris Horn, Executive Director, Products & Marketing, Blackdot
After the workshops, attendees took the opportunity to network with like-minded leaders and connect with Blackdot subject matter experts on the insights shared.